My work method is based on contrast. My ideas are the mix of thoughts that contrast against each other. I’m used to work with two worlds that doesn’t share a thing and force them to replace meaning, this way I accomplish to give a new meaning to elements that are already crystalized on society. Definitely, it has an organic faze and a rigid one, in that order.
Personally, the fact of setting ideas in motion and produce has always been my weakness. I focus more on the idea and I have to take into account that the way to make it work will not be an eternal crafting process, because if it were so, I could never complete my tasks. I also have the pleasure of working with a lot of incredibly talented people that can make parts of the process work in a way I couldn’t. Collaborate and complement. That’s key.
I travel. I read a lot. I watch a lot of work, but little online. The internet peels all the background discourse that a piece can possibly have and then leave is hanging loose, reposted and without a cultural meaning. I’m not a lover of that unconscious, peeled graphics. I feel much comfortable with ideas that touch wounds.
I use a lot of notebooks to write long term ideas, and I also use mobile apps to complete tasks and share them with the colleagues that are involved in the projects. This is a more visual way and the organization flows.
I’m come from a humble family. That’s why from the beginning I had to think about working, in order to accomplish my desires. I started designing what they trusted me with on my neighborhood, at age fifteen. While I was studying at Universidad de Buenos Aires I worked at many local design studios. By night I studied and worked on my personal projects. And that I never stop doing. I work for clients on a daily basis and that way I got an economic stability that allows me to invest on my personal work.
Software are tools. It’s like you asked about the paint’s brand or what brushes does the painter use. I honestly think that nowadays it’s the less important thing. I usually design a lot in the way I learned in college, cutting, photocopying, scaling, everything on paper. For an example, a few months back I learned how to use Ableton Live and Maschine in order to produce some musical ideas, and the truth is that in three or four nights I’ve learned how to use them, and mastered them at their most.
I like working quietly. Without music or people talking. I need the liberty to administrate the projects I’m working on. I’m more the kind of guy that reads five books at the same time.
Most definitely. Because if not, I get into a killer repetition circle. But I have to admit that lots of my leisure activities are work in progress.